alcisvolleyball.com

Digital Poster Or Digital Poster What is the Differences?

by

John Cadbury

Digital posters and digital menu boards look almost identical, even people in the dynamic signage industry sometimes have problems noting the difference.

Technology is driving dynamic advertising into new areas and this brings with it some potential challenges, well not all companies can afford to pay thousands of pounds in electronic advertising, well the two options highlighted can provide the same end results with low investment of time and money, so now any business from mechanics to dentists can have these in their guest waiting rooms.

Digital posters are designed for customer reception and waiting areas, so they can provide information to your consumers when they are waiting for their meeting or their car. Now we are seeing this solution appear in beauty salons, accountants and even small corner stores.

Why a digital poster?

Picking a digital poster is the basic level for any digital signage solution, as well as being the most affordable it is also the easiest to set up and configure. No software to configure or code just drag the content you want to use from your digital camera and drop them on to the storage device, then using any text editor produce a list of the images you want in the order that you want them to be displayed, then save the file with an xml extension and drop this too on to the storage card.

Displays sizes, range from 20 inches and go up to 40 inches, can be mounted in either portrait or horizontal orientation.

Pros affordable, easy to set up, easy to produce a digital signage solution.

Drawbacks can only present digital images, MPEG video and MP3 audio files.

The media player is a SS solution with no moving parts to break down the number one problem with hard disc drives is the cost related to replacing the moving parts, and this is why a solid state solution is the best solution on the market.

Dynamic menu board.

As the name says, these were initially manufactured for displaying innovative digital menus in Quick Serve Restaurants (QSR), these are in two categories, the first having an onboard media player similar to the digital poster and the second category has an external SS media player.

Dynamic menu board with an built in media player is very similar to the digital poster, however these come in much larger sizes starting at 32″ to 82 inches, they use the same size memory cards from 64MB to 12 GB, enough for any digital signage solution.

Alternatively, a commercial LCD display can used and be connected to an external media player, these are normally hard wired using Cat. 5e computer cabling back to a central location, due to the way these units are configured, you can add Flash content, such an image of a hot coffee with steam rising from the cup.

Pros displays more impressive content, prodcues a WOW effect.

Drawbacks price is more than digital posters, has to be cabled into a network

Graham owns the leading manufacturer of

LCD enclosures

are used throughout the world through a network of integrators, they also supply a range of indoor digital signage including a

digital poster

range.

Article Source:

Digital Poster Or Digital Poster What is the Differences?}